People will have an opinion (or lack of) regardless of what you do, but it’s content strategy that gives you the power to lead the conversation and drive business objectives.
As more and more manufacturers choose to skip the middleman, we take a look at the pros and cons and why you must start thinking like a digitally-native DTC regardless of your decision.
The average search query returns thousands or even millions of results. The first five results will typically get 67% of all clicks, while results that show up on the second page get less than 6% of all clicks.
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