Promote

This Q4, it's not just about showing products—it's about creating a narrative, evoking emotions, and building a connection with the audience. Here are some creative ad recommendations tailored for furniture and design brands that can make a significant impact.

In the world of ecomm furniture sales, promotions can be a double-edged sword. Used strategically, they're a powerful tool to attract customers, clear inventory, and boost revenue. But a poorly planned sale can erode margins, weaken brand image, and create customer service problems.

By embracing personalization, furniture brands can craft customer journeys that feel both genuine and inspiring that lead to increased conversion.

Brands and retailers are spending money on advertising, trade shows, retail spaces, and marketing collateral. Yet they have no clue where their sales are actually coming from.

Don't let your investment go to waste: how to leverage trade shows for year-round success.

Mistaking marketing and PR as two different names for the same thing can be harmful to initiatives in both. Why? Keep on reading.

A common misconception is that digital campaigns only help consumer brands. In reality, digital marketing initiatives can be used with trade professionals to accomplish different goals.

In the furniture and design industry, showrooms are an important sales tool. Showrooms can themselves generate sales, but their function today often goes way beyond that.

Here’s how digital marketing can help boost offline sales, both in showrooms and with architects and designers.

The way in which trade professionals and consumers find, research, and shop for products is remarkably similar, and it all happens in one place: online.

With so many global trade shows and conferences canceled, or moved to virtual, the need to find alternative ways to engage with customers is higher than ever.

This kit is a culmination of insights and tips gained from our experiences and is a great resource for home furnishing companies that are just getting started or brands that are looking to take their social media to the next level.

With no trade shows in sight and retailers and brands now led by a new generation of buyers that expect more of their suppliers, social media can play a key role for home textiles manufacturers and brands.

Whether you’re considering exhibiting at your first-ever trade show or there are many events in your event marketing strategy, creating a marketing plan is critical to your success.