Strategize

We are often asked whether it is better to use precision targeting or embrace broad targeting. Both strategies have their merits and drawbacks, and understanding when to use each can significantly impact the effectiveness of your campaigns.

Gone are the days of a linear sales funnel. Today's savvy consumers navigate a dynamic digital path, and for your business to thrive, you need a multi-channel marketing strategy that fuels their journey.

In a market inundated with claims of eco-friendliness and green initiatives, how does one truly discern the authentic from the facade? How can companies tell if obtaining sustainable accreditations is a net positive on their business?

What exactly are furniture and design DTC brands doing right, and what can established manufacturers learn from their success?

In part II or this series, we dive into operational challenges such as supply chain, labor, and environmental factors.

In part I of this series, we explore the economic, competitive and technological factors influencing success and profitability.

Everything you need to know about Google Analytics 4 before switching from Universal Analytics.

We examine what a cookieless world means for the future of digital advertising, and what publishers and brands need to be ready for a new marketing landscape.

Whether or not Apple’s new privacy features really are well intentioned, or they’re just further trapping us into their walled garden, privacy and permission based marketing is here to stay.

Like most martech nowadays, you’ll read about how intent data will dramatically boost your conversions and sales. This is certainly possible, but how you implement the data into your strategy is key.

Digital marketing in China is made up of a completely different set of online platforms, which can be intimidating for foreign companies who are just starting their Chinese digital marketing plans.

One of the most important benefits of routinely testing is cost-effectiveness: it saves you money in the long run. Keep on reading to find out how.

People will have an opinion (or lack of) regardless of what you do, but it’s content strategy that gives you the power to lead the conversation and drive business objectives.

As more and more manufacturers choose to skip the middleman, we take a look at the pros and cons and why you must start thinking like a digitally-native DTC regardless of your decision.