Insights

Our yearly industry analysis is back: this time longer, improved, and thoroughly updated with insights gathered over the past 12 months. Part II delves into consumer behavior (private and trade) and marketing trends.

Our yearly industry analysis is back: this time longer, improved, and thoroughly updated with insights gathered over the past 12 months. Part I of the series focuses on macroeconomic factors and technological advances influencing the industry.

By tailoring your messaging to each stage of the customer journey, you can effectively increase ad performance and conversion rates.

In the bustling world of social media, where attention spans are fleeting and competition is fierce, crafting a captivating ad is an art form.

Businesses that can align their marketing strategies with seasonal shifts—whether it’s the heat of summer or the chill of winter—are poised for year-round success.

Understanding the efficiency of localized versus national marketing strategies is essential for marketers looking to maximize ROAS and foster stronger customer relationships.

We are often asked whether it is better to use precision targeting or embrace broad targeting. Both strategies have their merits and drawbacks, and understanding when to use each can significantly impact the effectiveness of your campaigns.

Leveraging advanced targeting and automation, DPAs have become a cornerstone for marketers aiming to enhance customer engagement and drive conversions across multiple channels.

Marketing, automation has transcended from a nice-to-have to a must-have. We delve into the basic marketing automations that every D2C brand should implement to achieve scalable success.