Insights

While thousands of visitors may walk your trade show booth, the real opportunity lies in transforming that engagement into a constant stream of highly qualified website traffic and tailored marketing initiatives throughout the year.

In the world of high-end furniture and design, the purchase journey is a multi-touch and prolonged affair. High-value purchases are not just transactions—they're emotional investments in quality, exclusivity, and design heritage.

In today’s volatile economic landscape, the furniture industry faces a unique set of challenges. Potential tariffs, stock market fluctuations, and looming instability are reshaping not only supply chains but also consumer behavior and advertising dynamics.

A common pitfall for furniture and design brands is an over-reliance on bestsellers or aggressively discounted items to drive traffic. While these strategies can boost revenue in the short term, they often undermine profitability if customers consistently opt for lower-margin products.

In social media advertising specifically, we often encounter two approaches —rational product features and emotional storytelling—. Which one resonates and ultimately, converts?

Traditional to-the-trade companies have always offered perks and benefits to architects and designers. Now, D2C companies and digitally native brands are entering the same playing field and evaluating which trade benefits will help them grow the most with A&D.

From product pages to checkout optimization, we explore the foundations of a successful e-commerce shop specific to furniture, lighting, and design objects.

Cross-channel marketing, when done right, can significantly boost ROI by ensuring that each channel amplifies the other’s efforts. Here’s how to integrate social, email, and PPC campaigns to maximize your returns.

Our yearly industry analysis is back: this time longer, improved, and thoroughly updated with insights gathered over the past 12 months. Part II delves into consumer behavior (private and trade) and marketing trends.