STAPHAUS [stop-house] is a full-service consultancy and marketing agency for the furniture and design industry. We help organizations establish marketing practices focused on driving revenue, lead generation, and long-term growth.
Get to know usWe don’t believe in vanity metrics, and we are platform agnostic. Any project we take on, small or large, focuses on goals and KPIs, but also how these align with the overall business plan, capabilities, and long-term growth.
I’ve worked with the STAPHAUS team for the last two years and they've continued to exceed my expectations. They assess each project and ask in-depth questions, provide timely feedback, and are extremely collaborative.
STAPHAUS has a global perspective that enables our team to think outside of the box. They act like a true partner to our firm, providing solutions that are specific to our needs.
STAPHAUS helped us plan and execute our first-ever digital marketing efforts to launch our platform. They are a true partner, focused on generating actionable results that enable our company to grow globally.
The STAPHAUS team took the time to fully understand our business and crafted campaigns that really resonated and drove results with our target audience.
Most D2C brands optimize their digital presence for the consumer journey: emotional storytelling, lifestyle imagery, and frictionless checkout. While critical for retail sales, this approach often neglects the specification journey. A residential client "shops" for a sofa; a professional designer "specifies" one. These are two distinct behaviors with radically different requirements.
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For the better part of a decade, digital marketing for furniture brands relied on a fragile crutch: the third-party cookie. We grew accustomed to the idea that a user could click an ad for a sofa, browse a website, and—weeks later—the ad platform would dutifully report the conversion. That era is effectively over.
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When it comes to paid acquisition, many brands make a critical error: they treat trade leads as just another segment of their consumer audience. They run the same lifestyle ads, use the same broad targeting, and funnel professional specifiers into the same generic email flows. But this approach results in wasted spend and missed opportunities.
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