Insights

The way in which trade professionals and consumers find, research, and shop for products is remarkably similar, and it all happens in one place: online.

Like most martech nowadays, you’ll read about how intent data will dramatically boost your conversions and sales. This is certainly possible, but how you implement the data into your strategy is key.

In the age of clickbait, quality is king. It has never been more important to generate high-quality, clean and authoritative copy if you are to get consistent readership.

With so many global trade shows and conferences canceled, or moved to virtual, the need to find alternative ways to engage with customers is higher than ever.

This kit is a culmination of insights and tips gained from our experiences and is a great resource for home furnishing companies that are just getting started or brands that are looking to take their social media to the next level.

Digital marketing in China is made up of a completely different set of online platforms, which can be intimidating for foreign companies who are just starting their Chinese digital marketing plans.

With no trade shows in sight and retailers and brands now led by a new generation of buyers that expect more of their suppliers, social media can play a key role for home textiles manufacturers and brands.

In today’s digital world, we search first and speak later. Whether you like it or not, your website is often your first impression with prospective clients and partners.

One of the most important benefits of routinely testing is cost-effectiveness: it saves you money in the long run. Keep on reading to find out how.