Family-owned, vertically integrated home textiles supplier with offices and manufacturing facilities across China and the United States that supplies many big-box retailers.
Build the organization’s digital footprint to better reflect its core competencies and engage millennial buyers
There’s a new generation of retail buyers and they have little patience for a poor digital experience or lack thereof.
We partnered with our client, a fourth-generation home textiles manufacturer, to not just refresh their brand’s look and feel, but better communicate their breadth of products and unique in-house design capabilities.
After redesigning the website with an interactive product library and newsfeed to highlight buyer testimonials, new products, and news, we also updated title tags, meta descriptions, and site security to improve SEO.
Along with launching ABM campaigns focused on key retail buyers, we helped the sales and marketing team develop monthly digital marketing reporting to track the website and evaluate campaign performance.
- Redesigned website with an interactive product library to highlight breadth of products
- Added newsfeed to feature testimonials, new products, events, and news
- Updated title tags, meta descriptions, and site security to improve SEO
- Increased social media engagement by 275%
- Grew LinkedIn followers by 21%
- Developed monthly reporting to track digital marketing performance
