Promoting the benefits of moving from paper to cloud
Industry-specific digital marketing campaigns to highlight the security and performance improvements associated with digital transformation.
Propelling the growth of a top-rated scanning and indexing provider for a variety of industries overly reliant on paper, such as medical offices and hospitals, law firms, financial services, universities, and more.
Goal
Leverage paid search and display to generate new business leads with high intent users in Southern California.
Solutions
Performed in-depth competitor analysis and keyword research to create a plan for first-ever industry PPC campaigns
Generated an average of 12 new business leads per month over the first year of the engagement
Saw a 2x increase in average user conversion rate across campaign landing pages and the corporate website
