Positioning an industry-leading platform to get the awareness it deserves

A creative approach to multi-channel PPC campaigns that allow this leading communications platform to find, engage and convert key and aspirational clients across incredibly niche industry segments and buyer personas.
This cutting-edge customer engagement platform was well known with specific industries and some major brands, but careful research and strategy were necessary to maintain leadership in key industries, stay in front of prospects throughout a long sales cycle, and cross-sell their suite of solutions.
Goal
Maintain leadership in key industries and better communicate the company’s vast solutions across departments at current clients.
Solutions
  • Designed HubSpot templates for landing pages and emails according to corporate branding guidelines
  • Designed and developed new website blog to highlight case studies, white papers, demos, and other content
  • Performed in-depth competitor analysis and keyword research to create a comprehensive plan for paid search and paid social campaigns
  • Created 8 easy to use (and replicate) HubSpot landing page templates for marketing campaigns, events, and gated content
  • Decreased paid social cost per lead by 55%
  • Decreased average ppc advertising cost per click by 48%
Industry
Software
Location
Los Angeles, California
Services
  • Web Design & Development
  • Digital Marketing Plan
  • Paid Search
  • Paid Social
  • Display & Retargeting
  • Reporting & Analytics
"I’ve worked with the STAPHAUS team for the last two years and they've continued to exceed my expectations. They assess each project and ask in-depth questions, provide timely feedback, and are extremely collaborative."

At a glance

Let's talk numbers.
55%
decrease in paid social cost per lead
8
landing page templates created
48%
Average decrease in cost per click

Featured work

More Success Stories

A completely new marketing strategy for an e-commerce brand in the EU and US

An e-commerce company that designs and manufactures solid wood furniture, distributed throughout the EU and the USA
Learn More

Growing revenue and market share for a luxury sofa brand

This company manufactures custom sofas, sectionals and other furniture elements for consumers and trade professionals, all made in the USA.
Learn More

Helping a hospitality dealer connect with architects and designers

A distributor of European furniture for the hospitality industry with over 30 years of experience.
Learn More

Tell us what you're looking for

Thank you! A member of our team will be in touch soon.
Oops! Something went wrong, please retry.
ServicesOur workInsights
About usCareersContact us
100 Garfield St #330
Denver, CO 80206229 E 85th St #183
New York, NY 10028