Positioning an industry-leading platform to get the awareness it deserves

A creative approach to multi-channel PPC campaigns that allow this leading communications platform to find, engage and convert key and aspirational clients across incredibly niche industry segments and buyer personas.
This cutting-edge customer engagement platform was well known with specific industries and some major brands, but careful research and strategy were necessary to maintain leadership in key industries, stay in front of prospects throughout a long sales cycle, and cross-sell their suite of solutions.
Goal
Maintain leadership in key industries and better communicate the company’s vast solutions across departments at current clients.
Solutions
  • Designed HubSpot templates for landing pages and emails according to corporate branding guidelines
  • Designed and developed new website blog to highlight case studies, white papers, demos, and other content
  • Performed in-depth competitor analysis and keyword research to create a comprehensive plan for paid search and paid social campaigns
  • Created 8 easy to use (and replicate) HubSpot landing page templates for marketing campaigns, events, and gated content
  • Decreased paid social cost per lead by 55%
  • Decreased average ppc advertising cost per click by 48%
Industry
Software
Location
Los Angeles, California
Services
  • Web Design & Development
  • Digital Marketing Plan
  • Paid Search
  • Paid Social
  • Display & Retargeting
  • Reporting & Analytics
"I’ve worked with the STAPHAUS team for the last two years and they've continued to exceed my expectations. They assess each project and ask in-depth questions, provide timely feedback, and are extremely collaborative."

At a glance

Let's talk numbers.
55%
decrease in paid social cost per lead
8
landing page templates created
48%
Average decrease in cost per click

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