This high-end brand, specialized in the design and manufacture of outdoor furniture, is closely linked to the Mediterranean lifestyle. The quality of its designs and the use of noble materials have led to collaborations with internationally renowned architects and designers. The company extends to more than 75 countries and is internationally recognized for its contemporary designs.
In 2020, with all in-person events canceled and international travel halted, the client needed a way to launch its new collections and communicate with the world in an effective manner. STAPHAUS designed audiences and campaign structure to optimize for awareness and engagement with recent product introductions, to be used in social media channels in six key international markets: US, Spain, Italy, Germany, Belgium, and The Netherlands. We also designed all creative assets and copy to be used in campaigns. The results were stellar: web traffic to new collection pages grew 200% month over month, and audience engagement increased to 8,500 daily interactions (likes, comments, shares, and such).
