The company has been a leading Canadian furniture manufacturer and distributor since 1972. Their products are purposefully designed to the highest standards of durability, comfort, and environmental stewardship.
This client had built a Shopify storefront for one of its brands, however, they had never actively promoted it and therefore sales were sporadic to nonexistent. STAPHAUS came on board to create a strategy that would yield a steady stream of sales, including paid social campaigns, search campaigns, shopping campaigns, retargeting, email marketing, and on-page element redesign.
We leveraged gated coupons, abandon cart and other e-commerce triggers to increase conversion rates, managing to reach a 1.63 return on ad spend (ROAS), a 4.02 % average goal conversion rate, and 11.1% average email click-through rate.
