Helping a multinational manufacturer prove that sustainability sells
The home textiles branch of a $1 billion+ parent company needed an English website to better communicate its core competencies and commitment to sustainability with global buyers.
A large global home textiles supplier to major retailers and high-end brands selling to over 60 customers in 32 countries across North and South America, Europe, Asia, and Oceania.
Goal
An updated English website to communicate with American and European buyers and the company’s commitment to sustainability.
Solutions
Designed the website to prominently feature the company’s commitment to corporate social responsibility and sustainability
Re-wrote the entire website copy in native English - using the Simplified Chinese website and marketing collateral as a reference
Incorporated CTA components to increase leads from global buyers
Within 6 months of site launch, we received inquiries from fast-growing US DTC brands like Boll & Branch and The Citizenry
English site is now the first position on Google when searching for the company’s English name
Incorporated the site analytics with their global domains for unified reporting across all of the company’s digital properties
Industry
Consumer Goods
Location
Headquartered in China with factories across Asia and Africa
Services
Website design
Copywriting and content creation
Translations
Reporting and analytics
At a glance
Let's talk numbers.
#1
position on Google for English company name
6
month ramp-up to receiving inquiries from major US buyers
2
languages for the global website, Simplified Chinese and English
