From redesigning the firm’s website into a multi-language site (english, traditional and simplified chinese), to auditing and revamping their entire digital marketing mix, we have been lucky to partner with this client across all aspects of their digital marketing. 

As an implementation and optimization consultant for a leading ERP software, our client has some major competition with some frighteningly large ad budgets.  With competitors bidding north of $50 for high-intent keywords and competing software vendors spending millions to poach users, our client was simply spreading themselves too thin.

Over the course of our first year we rolled up our sleeves to analyze and test the strategies and messaging needed to generate inbound leads that actually close. Focusing on our client’s key competencies and differentiators, we were able to craft a digital strategy around where the firm truly had the right to win - rather than chasing every possible angle/opportunity.

We’re extremely proud to say that even in such a competitive market we were able to lower our client’s average cost per qualified lead by 40%, and as a result have achieved an avg. ROAS of 825%. Within one year of the revamped digital campaigns our client closed enough new business to justify a 2x increase in the total digital marketing budget.

• 542% average return on ad spend (ROAS) 
• 52% increase in monthly lead volume
• Lowered average cost per lead by 40%
• Lowered average cost per click on paid search by 59%
• Increased marketing budget by 2x within 1 year of launching the program
• Built gated content campaigns and email automation workflows
• Translated and adapted marketing collateral into Simplified and Traditional Chinese to assist the company’s expansion into Mainland China and Taiwan