Laura Fernandez

Our yearly industry analysis is back: this time longer, improved, and thoroughly updated with insights gathered over the past 12 months. Part II delves into consumer behavior (private and trade) and marketing trends.

Our yearly industry analysis is back: this time longer, improved, and thoroughly updated with insights gathered over the past 12 months. Part I of the series focuses on macroeconomic factors and technological advances influencing the industry.

By tailoring your messaging to each stage of the customer journey, you can effectively increase ad performance and conversion rates.

In the bustling world of social media, where attention spans are fleeting and competition is fierce, crafting a captivating ad is an art form.

Businesses that can align their marketing strategies with seasonal shifts—whether it’s the heat of summer or the chill of winter—are poised for year-round success.

Understanding the efficiency of localized versus national marketing strategies is essential for marketers looking to maximize ROAS and foster stronger customer relationships.

We are often asked whether it is better to use precision targeting or embrace broad targeting. Both strategies have their merits and drawbacks, and understanding when to use each can significantly impact the effectiveness of your campaigns.

Leveraging advanced targeting and automation, DPAs have become a cornerstone for marketers aiming to enhance customer engagement and drive conversions across multiple channels.

Marketing, automation has transcended from a nice-to-have to a must-have. We delve into the basic marketing automations that every D2C brand should implement to achieve scalable success.

This Q4, it's not just about showing products—it's about creating a narrative, evoking emotions, and building a connection with the audience. Here are some creative ad recommendations tailored for furniture and design brands that can make a significant impact.

Real photography and videos consistently deliver higher CTR, lower CPCs, and greater ROAS overall. Renderings, while undeniably valuable tools, lack the inherent authenticity and emotional connection that photography brings. We delve into why.

Gone are the days of a linear sales funnel. Today's savvy consumers navigate a dynamic digital path, and for your business to thrive, you need a multi-channel marketing strategy that fuels their journey.

In the world of ecomm furniture sales, promotions can be a double-edged sword. Used strategically, they're a powerful tool to attract customers, clear inventory, and boost revenue. But a poorly planned sale can erode margins, weaken brand image, and create customer service problems.

By embracing personalization, furniture brands can craft customer journeys that feel both genuine and inspiring that lead to increased conversion.

We delve into what pieces of content can actually have an impact on your business with an analytical approach, instead of simply creating for the sake of it.

In a market inundated with claims of eco-friendliness and green initiatives, how does one truly discern the authentic from the facade? How can companies tell if obtaining sustainable accreditations is a net positive on their business?

What exactly are furniture and design DTC brands doing right, and what can established manufacturers learn from their success?

Brands and retailers are spending money on advertising, trade shows, retail spaces, and marketing collateral. Yet they have no clue where their sales are actually coming from.

In part II or this series, we dive into operational challenges such as supply chain, labor, and environmental factors.

In part I of this series, we explore the economic, competitive and technological factors influencing success and profitability.

Don't let your investment go to waste: how to leverage trade shows for year-round success.

Why invest in crafting a trade program? Isn’t it just enough to offer trade discounts? The answers are 1) because it pays off, and 2) no, not anymore.

Mistaking marketing and PR as two different names for the same thing can be harmful to initiatives in both. Why? Keep on reading.

A common misconception is that digital campaigns only help consumer brands. In reality, digital marketing initiatives can be used with trade professionals to accomplish different goals.

In the furniture and design industry, showrooms are an important sales tool. Showrooms can themselves generate sales, but their function today often goes way beyond that.

Here’s how digital marketing can help boost offline sales, both in showrooms and with architects and designers.

The way in which trade professionals and consumers find, research, and shop for products is remarkably similar, and it all happens in one place: online.

This kit is a culmination of insights and tips gained from our experiences and is a great resource for home furnishing companies that are just getting started or brands that are looking to take their social media to the next level.

One of the most important benefits of routinely testing is cost-effectiveness: it saves you money in the long run. Keep on reading to find out how.

People will have an opinion (or lack of) regardless of what you do, but it’s content strategy that gives you the power to lead the conversation and drive business objectives.

The average search query returns thousands or even millions of results. The first five results will typically get 67% of all clicks, while results that show up on the second page get less than 6% of all clicks.